Founder of Slamm Jamm Dave Bell has been up to his usual tricks doing more positive stuff for rollerblading! Here's a press release he sent us:
'“IS Rollerblading S***?”
Over the 15 years I have been rolling I’ve heard many a negative word thrown at OUR Lifestyle. This has come mainly from other areas within the “extreme sports” world and some misguided sectors of the general public and media.
Aggressive, Freestyle, Rolling call it what you want but Rollerblading is by far a million miles away from words such as S*** and WEAK. To me it’s a form of expression that speaks volumes.
The “IRS” project is something I’ve been thinking of for a while, an ongoing structure of small events that would inform and promote rollerblading to the general public locally. In doing so hopefully generating more interest and awareness of what we do within our lifestyle & maybe along the way generating new rollers. This concept is nothing new, many have been doing this for years across the globe in there own ways.
2009 I feel is a turning point for rollerblading, there seems to be a new sense of purpose, pride & direction within parts of the